MAURICE LACROIX – Swiss Watchmaking & Contemporary Luxury Since 1975
Founded in 1975 in Zurich and with its own manufacture in Saignelégier, Switzerland, Maurice Lacroix represents a modern vision of Swiss watchmaking. In just a few decades, the brand has built a strong identity through contemporary design, mechanical precision, and attention to quality, winning over enthusiasts all over the world.
Maurice Lacroix uses automatic, quartz, and sophisticated mechanical movements, combining select Swiss Made movements with calibers developed and assembled in-house. The manufacture is particularly known for its ability to combine advanced technical solutions, refined finishes, and design innovation.
The AIKON, Pontos, Eliros, and Masterpiece collections express the brand's diverse spirits: from the iconic AIKON, recognizable for its sporty and contemporary character, to the Masterpiece collection, dedicated to high watchmaking and mechanical complications.
Choosing Maurice Lacroix means wearing an authentic Swiss Made timepiece with a distinctive character, featuring quality materials, reliable movements, and an immediately recognizable design. A refined alternative to more conventional brands, ideal for those seeking luxury, originality, and value without paying solely for the weight of the name.
Prices for Maurice Lacroix collections generally start at approximately €800 and can exceed €5,000, with Masterpiece creations and more complex models reaching higher price ranges.
MAURICE LACROIX – Swiss Made. Contemporary. Distinctive.
