MIDO – Inspired by Architecture, Built to Last

Founded in Switzerland in 1918, Mido is a historic Swiss watchmaking brand, renowned for its excellent value for money and its design inspired by the world's most famous architecture. For over a century, it has been crafting watches that combine elegance, innovation, and reliability.

Mido uses state-of-the-art Swiss Made automatic movements, developed in collaboration with ETA, including the renowned Caliber 80, capable of offering up to 80 hours of power reserve. Thanks to high-quality materials, sapphire crystals, and advanced technologies like the Nivachron™ balance spring on numerous models, Mido watches guarantee precision, resistance, and long-lasting durability.

Choosing Mido means investing in a refined, reliable timepiece designed to accompany you every day. Iconic collections like Ocean Star, Multifort, Commander, and Baroncelli represent the perfect balance between Swiss tradition, performance, and timeless style.

Prices for Mido collections generally start from around €700 and can exceed €2,000 for the most exclusive models with mechanical complications.